Free · no signup · about 3 minutes

Does the page keep the reason they clicked?

Open one active ad beside its destination. Score only what a shopper can observe in the first mobile experience — not what the page was intended to communicate.

Hook continuityDoes the first screen repeat or clearly continue the ad’s central promise, problem, or desire?

Offer continuityAre the incentive, price, threshold, bundle, and important terms kept consistent after the click?

Product continuityDoes the click arrive at the product, variant, routine, or category that the ad made relevant?

Proof continuityDoes the destination support the ad’s specific claim with relevant reviews, evidence, demonstration, or detail?

Action continuityIs the main next step the natural continuation of what the ad asked the shopper to do?

0/ 20 so far

This score is a structured observation, not a conversion forecast. Use behavioral and commercial data to validate what deserves implementation.